resume

Gagen MacDonald – Chicago, IL
Consultant | November 2015 – Present

  • Strategy execution communications consultant specializing in change management, employee engagement, culture initiatives and leadership development
  • Utilizes corporate brand, culture, vision, history and reputation to create communications plans that align and motivate employees and leaders to transform companies and deliver business results
  • Plans leadership summits and town halls by: devising executive talking points and/or speeches, coordinating technology needs, developing content for signage or communications pre and post-event and strategizing on measurement techniques to determine event effectiveness
  • Current project roster includes: executive leadership alignment, training and facilitation; M&A communications and strategy; change management work; culture awareness campaigns; Intranet and leader portal build and launch
  • Serves as main account lead, typically working as an extension of clients’ internal communications teams
  • Manages project teams of up to eight in existing work and new business pitches

PREVIOUSLY

U.S. Cellular
Social Communications Manager, Chicago | November 2014 – November 2014

Weber Shandwick
Chicago, IL: Sr. Digital Manager | February 2014 – November 2014
New York, NY: Sr. Digital Manager | July 2013 – February 2014
New York, NY: Digital Manager | May 2012 – July 2013

  • Digital communications strategist and leader, managing a team of ~10 employees to deliver client results around digital media campaigns, as well as mining for and pitching new business
  • Served as organizer, outreach coordinator and main point of contact for brand events, including internal and external leadership summits, conferences, red carpet events, product launches, film premieres, etc.
  • Formed and maintained relationships with members of the press and outside vendors via marketing campaign pitches and press releases
  • Helped to plan, strategize, launch, budget and implement social and digital marketing campaigns with coordination between clients, internal teams and outside vendors
  • Founding member of the Weber Shandwick Influencer Network Program, serving as a point person and relationship builder for brand ambassador partnership programs

“Anderson Live” – New York, NY
Digital Media Coordinator | May 2011 – May 2012

  • Formed and maintained relationships with grassroots marketers, partner vendors, local business and media companies to establish mutually beneficial link-bait and social media partnerships and promotional campaigns
  • Worked on set during TV shoot days as a strategy leader and content producer of news articles and web content (video, photos, GIFs), produced daily
  • Conceptualized online marketing campaigns on AndersonCooper.com, targeting social media growth, show tune-in and website page views; served as the show’s social media manager
  • Planned, carried out and traveled alongside Anderson Cooper for nationwide press tour, aiming to drive show tune-in and on-site digital activations
  • Managed Anderson Cooper’s digital event itinerary, including conference attendance and on-site speaking events for tech companies; assisted in preparing remarks for each occasion
  • Worked with local press and bloggers to create media buzz surrounding hot topic shows

F+W Media – New York, NY
Digital Publicist | June 2010 – May 2011

Oxford University Press – New York, NY
Marketing Associate | 2010

Academic Programs International – Austin, TX
Publicity Representative | 2009-2010

 

WRITING

GoOverseas.com
Writer | 2011
How Studying Abroad Changed My Life
Weekend Getaways While Studying Abroad
Organic Farming Abroad: Experiencing a Greener World
Why Not Stay Awhile? Turning a Visit into a Lifetime


NBCChicago.com
– Chicago, IL
Online writer/reporter | May 2010 – September 2010
NBC Chicago articles


LINKS

Research project: exploring how social media affects the political opinions of voters
Academic project: analyzing the roles of Gandhi and MLK in the evolution of nonviolent history
Videos
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